Partyforumseasia: Internet and social networks have attracted politicians all over the world as an instrument for personal propaganda and the feeling of closeness to their voters. For Prime Minister Najib Razak of Malaysia 2.1 million “Facebook likes” seem to signal popularity. The difference between these likes and the 3.4 million party members may simply reflect the focus of UMNO on rural Malay voters and their lacking internet access, not necessarily his lack of support within the party .
Social media politics is a double-edged sword
The avalanche-like speed of communication when a post goes viral can ruin the image of a politician within hours or days. In an era where silly remarks ruin careers (an arrogant Australian wealth manager just lost his cushy job in Singapore for calling commuters on public transport “poor people”), politicians in the limelight must be extremely cautious.
PM Najib may not be fully aware of the danger. Facing a sh*t storm over his remark that food prices are not all up, since kangkung (water spinach) is getting even cheaper, many Malaysians saw it as adding insult to injury. But Najib insists and continues with more alledgedly cheaper items like sotong (squids). The public is not amused, but laughs about countless jokes ridiculing the Prime Minister.
Reports by the Malaysian Insider may be satirical, but if PM Najib is seriously asking his ministers to take a media training course, more jokes can be expected to target him in the coming weeks and months.
PS: Former PM Mahathir has already admitted last June that he might have made a mistake in giving guarantees for Internet freedom…!!