Cambridge Analytica Malaysia


Partyforumseasia: The ongoing controversy around political data mining has catapulted the discreet services of Cambridge Analytica (CA) into the international limelight. CA has obviously played an important role in Donald Trump‘s victory over Hillary Clinton, and its utilization of Facebook data is now in the center of the storm. Whistleblower Christopher Wylie, one of the brilliant young data experts in CA, has made public the dubious methods applied by the company.

Having offices in New York, Washington, and London, in countries where election campaigns are known to be sophisticated and dirty, Brazil is another client country, and there is only one more: Malaysia! The looming election (GE14), expected to be called in May, hasCA 7 already triggered a heated exchange of suspicions and accusations, since CA had been hired by the ruling Barisan Nasional (BN) coalition in the 2013 election to win back the federal state of Kedah from the opposition. Obviously learning only now that the BN had hired CA, the opposition wants to know details about Prime Minister Najib‘s role in the deal. Najib, as usual, denies everything and directs all the blame on Mukhriz Mahathir, former chief minister of Kedah when he was still member of UMNO, and in charge of the 2013 campaign. Mukhriz, in turn, denies any involvement, even knowledge of Cambridge Analytica.

NajibMukhriz 2

Whatever will eventually come to the surface, a glimpse into the services of Cambridge Analytica must create respect, if not admiration, for the technical ingenuity of this company. It is indeed combining all sorts of campaign instruments and strategies with the new opportunities provided by social media and internet penetration, including the dirty tricks which have tarnished the lofty democratic ideals of the United States. What is the background of CA and its parent company SLC Group, a data giant with 25 years experience in helping governments and military organization in over 60 countries with “behavioral change programs” (SLC homepage)? Involved were controversial figures like Steve Bannon and Russian experts, and the funding was mainly provided by hedge fund billionaire Robert Mercer, one of the prominent supporters of Donald Trump.

For anybody who has participated in election campaigns, the services of CA Political, the campaign branch of CA, must look more than attractive. They have been paid with many millions world wide and are certainly affordable for potential clients like UMNO. The branch office in Kuala Lumpur is not there by accident. And the revelations might impact the coming campaign and the chances of the opposition.

Here are some excerpts from the CA homepage (LINK, which might disappear any time from now if the scandal widens):

Experience an end-to-end campaign service

POLLING
With one of the best track records of accuracy in the industry, we will provide you with in-depth polling to advise informed decision making.

PREDICTIVE ANALYTICS
The global leader in predictive analytics, CA Political provides precise insights that will allow you to forecast voter behavior.

TV AND DIGITAL AD PLACEMENT
Through our detailed models, predictive analytics, and sophisticated ad-tech, you can find the most effective locations for ad placement and meaningfully impact your voters.

LIST BUILDING
Accumulate email addresses and an organic following in order to fundraise more efficiently and distribute campaign material.

EVENT PROMOTION, VOLUNTEER RECRUITMENT, APP PROMOTION
Rally supporters, promote your campaign events, and increase attendance through our creative and precisely targeted messaging.

REAL-TIME REPORTING
With our up-to-date reports, you will stay informed on the progress of your campaign and assess your voters’ reactions to the campaign in real-time.

PERSUASION
More effectively engage and persuade voters using specially tailored language and visual ad combinations crafted with insights gleaned from behavioral understandings of your electorate.

GET OUT THE VOTE (GOTV)
Drive organized and methodical ballot initiatives, targeting the voters who could swing the election in your favor.

Some clients:

Political Hunting Season in Malaysia


Mukhriz

Former Chief Minister – since yesterday 3 February

Partyforumseasia: Datuk Seri Mukhriz Mahathir, son of former prime minister Dr. Mahathir Mohamad, has finally resigned from his post as chief minister of the federal state of Kedah after only 30 months. As the rumors go he was asked three times in a week to sign a prepared resignation letter. Claiming that he was forced out because of his (and his father’s) criticism of prime minister Najib Razak and the series of financial scandals he is alleged to be involved in, Mr. Mukhriz did not hesitate to counterattack:
“Sorry to say that as long as Najib is still there, Umno is at its weakest point right now. Scandal after scandal, I think we can’t take it all, it is too much for us. It is really traumatising to all of us. We can’t hold our heads high. Now I will have more opportunity to fight on and speak out for the people because this will not shut me up,” he is quoted as saying by Singapore’s Straits Times (Link).

Prime Minister  Najib’s control of their common party UMNO looks more than total at the moment, but with Swiss and Singaporean banks being involved in the 1MDB scandal the shells are landing ever closer. And never underestimate estranged and sidelined party members. The roles of hunted and hunters can change:
In the first German children’s book, first published in 1845, the hare steals the hunter’s rifle and starts to hunt the hunter…
jäger 1

 

 

Malaysia’s UMNO: Rich Party – Poor Voters


Partyforumseasia has been quoting the Philippino version of the golden rule: “Who has the gold rules”. Plutocracy (Merriam-Webster: Greek ploutokratia, from ploutos wealth) was rampant throughout history, from ancient Greece and Rome to Italian merchant republics like Venice and Florence and up to our days. Campaigning without money is practically impossible and political parties cannot survive without sufficient funding. The crucial question of the legitimacy of party funding is simple: Where does the money come from? Clean democracies in Northern Europe use membership fees, state subsidies and controlled and transparent donations.Corruption 2
In the case of Malaysia, membership fees are symbolic, direct state subsidies for parties don’t exist, and donations are anything but transparent. Nevertheless, UMNO and its component parties in the Barisan Nasional (National Front) coalition have no  funding problems at all. On the contrary, they seem to print the money themselves.

In an article with the headline “The Secret of Malaysian PM Najib’s Staying PowerKeeping the cadres fed well“, the asia sentinel (Link here) explains the cash flows which keep Prime Minister Najib and his party machinery liquid and in power:

The money river flows The reason that Najib is unassailable, however, is the unceasing river of money that flows from government coffers to UMNO cadres. Thus the unanimous confidence vote in early March, when the prime minister called together 160 of the 191 UMNO division chiefs to a party meeting in Kuala Lumpur. That was followed a strong confidence vote from other component Barisan parties.  It is money that not only appears at election time, to pay for lunches or small items like tin roofs for constituents’ whose kampung houses leak, but pays them wages between elections.
The payments are made through various government agencies including the Village Security and Development Committee, to which the cadres are appointed.  They are also appointed to four propaganda agencies under the Ministry of Information Communications and Culture, which have offices in each of Malaysia’s 13 states and three federal territories. The bulk of the money to support these propaganda agencies comes from the 1MDB Foundation, from which more than RM1 billion was siphoned off, purportedly for charity work, a well-placed source told Asia Sentinel.”

The article lists quite a number of dubious practices in Malaysia, how the business conglomerate controlled by the state and its cronies generates the necessary wealth.

The IRONY of this transfer system lies in the fact that UMNO depends on the votes of mainly poor Malay voters in the rural areas. With the highly gerrymandered first-past-the-post election system they have guaranteed UMNO’s grip on power over five decades. But Malaysians are increasingly fed up with these corrupt practices and propelled a shaky opposition coalition called Pakatan Rakyat (People’s Coalition) into a position to challenge the ruling party. No wonder that UMNO is all out to destroy it.